GenAI is a revolutionary tool in data analysis, offering significant benefits for companies by enabling them to extract valuable information and make informed decisions. This platform, also known as generative artificial intelligence, differs from conventional AI by focusing on creating original content rather than simply analyzing existing data. GenAI is highly versatile and can be used for a wide range of applications, from customer segmentation to demand prediction and fraud detection. However, it also presents certain limitations, such as the possibility of generating inaccurate results or lacking ethical judgment. Nevertheless, its potential in data analysis is enormous and can make a difference in business success.